Forbes | Understanding AI: A Guide For Non-Techy Business Leaders

Authenticx Founder and CEO Amy Brown recently contributed to Forbes Technology Council on unmasking AI’s complexities with a step-by-step guide for non-techy business leaders.

Leaders today are experiencing immense pressure to make strategic bets with data and confidence. Many are turning to their data sources for insights to validate actions and minimize resource waste. Artificial intelligence (AI) has quickly become one of the most talked-about business solutions for quickly accessing that actionable feedback.

However, AI can seem like a mysterious, high-tech black box for many non-technical founders, executives and managers. It’s easy to be overwhelmed by jargon like “machine learning,” “deep learning” and “generative AI.”

To help demystify this and break down how AI can be used effectively in your business, I’ll take a step back, avoid technical speak and explain the fundamentals. Or, in short, how can AI drive impact in my business?

In this guide, I’ll explore the core concepts of AI, how it works, and most importantly, how it can drive value.

1. AI is Probabilistic, Not Deterministic: Why That Matters
2. Generative AI Vs. Other Types: How It Actually Works
3. The Human Component: How To Navigate The Integration Of AI

“AI is a tool to make your business more efficient, but it doesn’t replace the need for thoughtful decision-making, leadership or creativity. In fact, the real value of AI comes from how well it’s integrated into your existing processes and how effectively humans collaborate with it.”

Amy Brown, Founder & CEO | Authenticx

ABOUT FORBES:

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ABOUT FORBES TECHNOLOGY COUNCIL

Forbes Technology Council is an invitation-only, fee-based organization comprised of leading CIOs, CTOs and technology executives. Find out if you qualify at Forbes Councils.

ABOUT AUTHENTICX:

Authenticx was founded to analyze and activate customer interaction data at scale. Why? We wanted to reveal transformational opportunities in healthcare. We are on a mission to help humans understand humans. With a combined 100+ years of leadership experience in pharma, payer, and healthcare organizations, we know first-hand the challenges and opportunities that our clients face because we’ve been in your shoes. In 2023, Authenticx was ranked No. 349 on the Inc. 5000 recognized as one of America and Indiana’s fastest-growing private companies.

Authenticx + Forbes Technology Council

Dive into Amy Brown’s Forbes Technology Council’s contributions to understand AI built for healthcare.